The heart stitched in every HuggleHound dog toy symbolizes the ‘HugglePromise’ which guarantees durability and dedication to bettering the lives of pets which includes philanthropic giving. The HuggleCause program partners with charitable organizations benefiting cats and dogs. In 2022 HuggleHounds partnered with Project K-9 Hero, assisting retired military and police dogs. This effort included a donation from each purchase. Deliverables for this cause as well as the company HuggleCause launch entailed inbound landing pages, content creation, press releases, PPC campaigns, and social media graphics.