About 35,000 people attended NRF 2022. This major trade show is a pivotal opportunity for B2B sales and MQL leads.

After a product manager scans a viewer badge, they are entered into the CMS system and are categorized by purchase/decision power, purchase timeline, and interest. Follow-up emails are imperative to ensure potential customers have a quick follow-up. In some cases, the sale for one deal can eclipse the cost of the show and therefore be entirely worth the registration costs. Locating strong leads and seamlessly following up is an essential part of the BMS marketing strategy.