SeaBear Smokehouse specializes in fresh-caught salmon, lobster, and crab shipped nationwide. They have expanded their product line to include ready-to-eat pouches that cater to the health-conscious consumer. This campaign included a whole new user experience across devices. Deliverables included a mobile-friendly digital ecosystem optimized with the latest in UX and accessible design. Updated photography compliments each persona-based landing page along with new social media and PPC assets.